Yating ZhuangVisual Communication Design
As I travelled to different countries, I have come to realize that what people drink cannot be separated from their rich culture and history. How those drinks are created, what ingredients are used, and how we should drink them fascinated me. This issue explores drinks throughout South America. I hope you will find something you love.
Lock & Lock
A project of rebranding Lock & Lock to strengthen the brand image to consumers. The design conveys the idea of freshness, safety and healthy. The new logo has the same meaning as LOCK & LOCK. However, it is more powerful, easy and convenient. Some symbols are used as stickers on the container and packaging to show the container’s functions to the user. Redesigned webpage to keep a consistent brand image reaching to customers. Buyers can also purchase products through different categories based on their different needs. Last but not least, Lock & Lock APP is introduced to the user to prevent food waste, because it will track the freshness of their food, and remind them to finish the food before it gets bad.
Silk. Soft, supple, simple. While silk is enjoyed for its natural properties of comfort, silk worms are sacrificed in the process of making.
YATING ZHUANG allows you to rediscover the luxury of silk with peace of mind. Crafted in limited quantities, each piece in the collection is marked with a YTZ number that marks its sequence in production. Each piece is handmade and a little different from the last.
A woman wearing YATING ZHUANG is confident, successful, and beautiful. She wears the best luxury, while respecting the world around her.
Credit to: Dyer: Yifan (Evan) Liu Tailor: Yifan (Evan) Liu, Yating Zhuang Photographer: Stephanie Zabala Photography assistant: Zhiyang Xu Editor: Joyce Tang
POST FREE ZONE
Today everyone lives in a world where they can explore the world and get caught up with your friends with just a single swipe and tap. And sometimes we get too comfortable and get used to the easier ways of living. But just how much of that is necessary? Is it separating us from the joys in real life?
Post Free Zone is an exhibition that encourages people to enjoy the current moments in real life outside of mobile screen. People travel through three square container spaces and learn statistics on usage of social media, interact with live window ‘posts’, and challenge to provoke healthier lifestyle outside the social media.