This role helps drive successful online content and customer experiences for Fluke Corporation, a brand-leading global manufacturer with a passionate customer base and a reputation for content excellence. The Content Specialist will collaborate with multiple subject matter experts, marketers and designers to write and produce optimized online content, creative copy for digital campaigns, scripts for marketing videos, and articles for media placement. We are looking for someone who’s a strong writer, resourceful, great at figuring out “the angle,” a good researcher, and who has an affinity for science and technical topics.
Responsibilities:
- Concept, pitch and test story ideas, as well as, receive assignments.
- Source, research and create original, high-authority content, ranging from short-form checklists to long-form articles, whitepapers and more.
- Interview external customers and SMEs, following the story to conclusion.
- Reshape, edit and optimize materials for web publication.
- Collaborate with multimedia producers to script and create engaging video experiences and partner with illustrators and photographers to produce eye-catching infographics.
- Showcase impactful writing and self-editing skills, including the ability to adapt voice/tone to a range of end-users, tell a compelling story, offer practical value and maintain technical accuracy.
For more details:
https://fortive.taleo.net/careersection/fluke/jobdetail.ftl?job=FLU003008&src=JB-13740
