Overview
The Edmonds-South Snohomish County Historical Society and the Edmonds Historical Museum recently celebrated its 50th anniversary, and we are reimagining the small museum experience for today’s diverse community of visitors. We are housed in a 110-year-old Carnegie Library building, but are transforming it to support more immersive and interactive exhibits that make history relevant to today’s problems. That means there will be a major campaign to reintroduce ourselves to families and other visitors with a new brand identity that communicates this vision of the past and its ties to the future. We are searching for someone to help us create it.
Position Summary
We are looking for a designer who is passionate about branding to partner with us. Initially that could be working with us on a project that can be part of a portfolio and resume. It could be a capstone project, and we have worked with many UW classes before as capstone sponsors. We have also applied for a grant, and if we get it, the position could become a paid one.
Responsibilities
What we need is an identity system that includes the following, in roughly priority order:
· New logos for the Society, the Museum, and the Market
· Principles for a logo family that will include the Collections Storage/Education/Marketing facility and other strategic initiatives (e.g., the Museum Without Walls effort)
· Principles for using the logos in different contexts (e.g., light and dark backgrounds, analog and digital collateral, etc.) and with the official names for the Society, Museum, Market, etc,
· A branded color palette
· A standard font/typography selection
· Form language
· The voice for text
· Principles for choosing imagery (esp. for modern photographs), realizing our theme of Then and Now narratives
Preferred Qualifications
· Ideally a designer with a BDes or working towards a MDes, although this could be an opportunity for a BDes senior
· A portfolio of projects that includes logos and other elements of identity systems
How to Apply
Contact Arnold M. Lund, PhD
VP, Edmonds-South Snohomish County Historical Society
amlundjr@gmail.com
Application Schedule
This project is planned to start in January 2025 if we find a suitable candidate
Benefits
At a minimum, this project will have considerable visibility through our marketing communications strategy and the collateral used as part of the major capital campaign we will be undertaking. In addition, if the grant comes through, there would be funding. A possible side benefit is that the contact who will be supervising the project recently retired from teaching Interactive Media Design and Human-computer Interaction at the Univ. of Washington (Bothell campus), and has had a history managing design teams at places like Microsoft (where one of his teams was responsible for Microsoft.com), Amazon, Sapient, and others.
