Colnago Brand Redesign
Personifying the Ultimate Ride
Termed “The Ferrari of Bicycles,” Colnago is an elite Italian bicycle manufacturing company named for its iconic founder. With deep roots in Italian craftsmanship, Colnago’s dedication to quality combined with a drive for innovation sets them apart in the existing market.
Logo was derived from existing mark to preserve the company legacy and redesigned with a modernized, athletic feel. The icon could be interpreted as the ace of spades, a crown, or a bicycle, incorporating the company’s heritage, superior quality and product market into the mark.