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History By
Peter Stopher, Oct. 2012 The Value of Time Task Force
In January 1969, two young PhDs – Tom Lisco from the University of Chicago and Peter Stopher from the University of London – attended the
Highway Research Board meeting, both presenting papers from their recently
completed PhD theses on disaggregate choice models and value of travel time.
Clark Ogelsby, the chair of the HRB Committee on
Economics and Finance got both young men to attend the committee meeting,
where they also heard of some work being done at Stanford Research Institute
(SRI) on values of time, from toll bridge/free bridge comparisons. Following
the meeting, Clark Oglesby suggested that Tom and Peter might undertake a
review of the work of SRI on Value of Time, for presentation at the 1970 HRB
meeting. They took up this suggestion, and presented their review at the 1970
meeting, and this was subsequently published in Highway Research Record No.
314. Following this presentation, Clark Oglesby, along with HRB Staff Person,
Ken Cook, suggested that Stopher and Lisco might head up a Value of Time Task Force, as a
subsidiary to the Economics and Finance Committee. Duly, in 1971, the task
force was formed with Stopher as the chair. The Value of Time Task Force existed for 3 years,
during which time it sponsored a Highway Research Record (369), with several
papers on aspects of value of travel time. However, the small group of
members was more interested in pursuing the goal of
bringing disaggregate travel demand modeling into the mainstream of
transport planning. With this end in mind, during 1972-3, the members worked
with Ken Cook to re-form the Task Force into a full committee. In this same
time period, the Task Force also worked on putting together the first
conference on Traveler Behavior and Values, which was developed under the
joint sponsorship of the Highway Research Board and the Engineering
Foundation, and took place at one of the Engineering Foundations New England
Summer Conferences, in South Berwick, Maine in July 1973. The format of the
conference was based heavily on the successful formula used by the
Engineering Foundation Conferences, comprising workshops, with resource papers
and time permitted for extensive discussion, in a week-long format, that
permitted time each day for informal relaxation and networking. The
conference proceedings were published by the Highway Research Board as
Special Report 149.
The Committee on Traveller Behavior and Values
In addition to
promulgating work in disaggregate demand modeling, the Committee saw a major
role as continuing the conferences that had begun with the conference in
South Berwick, Maine in 1973, and so organized subsequent conferences in
Asheville, North Carolina (1975) under the joint chairmanship of Stopher and Arnim Meyburg, Tanunda, South
Australia (1977) under the joint chairmanship of Stopher
and David Hensher, and Eibsee,
Germany (1979) under the joint chairmanship of Stopher,
Meyburg, and Werner Brög.
In 1977, having served for the maximum permitted 5 years as chairman, Stopher stepped down as chairman, and David Hartgen became the second chair of the committee. Under Hartgen’s chairmanship, the committee continued its
primary goals of fostering research in disaggregate,
behavioral models of travel demand, and organizing conferences on this topic.
However, funding restrictions forced the next conference to be held in
Tidewater, Virginia in 1981, which many in the profession have not recognized
as one of the continuing series of travel behavior conferences. Another achievement of the Committee in the 1970s
was gaining acceptance of a research problem statement for what became NCHRP
Project 8-14, research on a new paradigm for travel-demand forecasting, based
on behavioral constructs and psychological research. This three-year project
had a panel that was drawn heavily from the committee membership and, while
not leading to a new paradigm for modeling, provided some very useful
insights into various social science and psychological constructs that influenced
travel-behavior modeling in the following years. With extensions, the project
actually ended up as a five-year project, with completion of the panel
reviews in 1982, after a commencement in 1974. In the 1980s, there was some jurisdictional
rivalry between the Committee on Traveler Behavior and Values and the
Committee on Passenger Travel Demand Forecasting. The latter committee was the reincarnation
of the Origin and Destination Studies Committee of the Highway Research Board
that had traditionally focused on aggregate models. However, under a
succession of chairs in the late 1970s and through the 1980s, who were more
convinced of the merits of disaggregate models, the Passenger Travel Demand
Forecasting Committee found itself overlapping with the Traveler Behavior and
Values Committee. Fortunately for both committees, however, these two
committees were soon recognized in TRB as drawing some of the largest numbers
of submitted papers for each TRB meeting and justifying their separate
existences by the huge number of paper sessions that were sponsored between
them. The two committees also jointly and under the encouragement of Jim
Scott, developed very rigorous review processes for Annual Meeting papers,
and became recognized in TRB as also having among the most stringent
standards for both presentation and publication of all Board Committees. Over
this period from the mid-1970s until the late 1980s, there were continual
challenges to the Traveler Behavior and Values Committee as to its continuing
existence. However, in retrospect, this was probably good for the Committee,
in that it forced the Committee to continually justify its existence and to
look to what made sense of it continuing separate and distinct from the
Passenger Travel Demand Forecasting Committee. During the 1980s, the next Travel Behavior
Conference was organized and held in Randwijk in
the Netherlands, and at this conference, a movement was started to set up a
separate association for the organization of future conferences in the
series. Aad Ruhl and Mary
Lynn Tischer initially formed the International
Association for Travel Behavior (IATB), (later adding the word Research thus
being referred to as IATBR), which quickly grew in membership. It also became listed as a Subcommittee of
the Traveler Behavior and Values Committee, so that it could claim a meeting
organized within the annual TRB meetings, and also recognizing its outgrowth
from that committee’s activities. The IATBR conferences have continued
subsequently as triennial meetings, taking place at various locations around
the world, including Chile, Quebec, Australia, and India, among other places. Following completion of Hartgen’s
term as chair, the next chair was Mary Lynn Tischer,
who chaired the committee from 1983 until 1988. In 1984, the Committee created
its first Subcommittee on Survey Methods. This followed sponsorship by the
committee of sessions on travel survey methods at the annual meeting, which
resulted in 1982 and 1983 in the publication of Transportation Research
Records devoted entirely to survey methods. This subcommittee was initially
chaired by Stopher (1984-87) and, like the original
Value of Time Task Force, saw as one of its roles to commence a new
conference series on Survey Methods. In this series, the first conference was
one organized by Werner Brög as an invitation-only
conference in Eibsee, Germany in 1981, preceding
the formation of the Subcommittee. However, the Subcommittee helped organize
the second Survey Methods conference in Hunter Valley, New South Wales,
Australia in 1985. The third conference was held in Washington, as an add-on
to the Annual TRB meeting in 1988 under the subcommittee. This conference
series followed the same format as the earlier Traveler Behavior and Values
conferences, with the workshop format and free time for networking and
relaxation. The subcommittee continued as a subcommittee of
Traveler Behavior and Values for the entire 1980s. However, a major federal
focus on data occurred at the end of the 1980s, with the result that, in
1990, the subcommittee became a full-fledged committee of the TRB and moved
into a separate section from Traveler Behavior and Values, where it remains
as a major committee to the present, also becoming one of those committees
that receives a large number of submissions each year for the TRB meeting,
and sponsors its maximum number of sessions. The Survey Methods conferences
also continued with a small invitational conference in Oxford in 1996 and a
revival of the original conference format and design in 1997 in Eibsee, Germany under the joint chairmanship of Brög, Peter Jones, and Stopher.
This has now become a triennial series, with conferences in South Africa,
Costa Rica, France, and Chile over the past 13 years. Following the tenure
of Mary Lynn Tischer as chair of the committee, the
next chair was Ryuichi Kitamura. He was appointed
chair of Traveler Behavior and Values from 1989 to 1994, with Eric Pas as
chair of the Travel Demand Forecasting committee, and this dual appointment
heralded a period of close cooperation between the two committees, which has
continued since. In 2000, after a long
association with the Committee, Jim Scott retired from the Transportation
Research Board as the staff person for the committees in the Travel Analysis
Methods Section, and Kim Fisher, who continues to serve in this role,
commenced her duties in 2001. Also, in 2001, Stopher
and Hartgen were both elected as Emeritus Members
of the committee, a new category of membership that was created in 2000. In
the following year, Tom Golob was also elected as
an In 2004 Ram Pendyala was appointed as the committee chair. Many of
committee activities were streamlined with a remarkable doubling of the
research papers submitted to our committee.
During this period and in a joint partnership with the Committee on Transportation
Demand Forecasting chaired at the time by Chandra Bhat
a TRB Task Force was created with title "Moving Activity-Based
Approaches to Practice" with chair Kostas Goulias. Also in this period,
the standing committees of the TRB were reorganized and renumbered, and Traveler
Behavior and Values changed from A1C04 to ADB10. In 2006, Ryuichi
Kitamura was elected an Emeritus Member and in 2009, Kostas Goulias, Hani Mahmassani, and
Pat Mokhtarian all were elected as Emeritus
Members. In 2007-8, some changes were made in the subcommittees, with the
subcommittee on Route Choice and Spatial Behavior becoming a joint
subcommittee with the Transportation Network Modeling Committee and renamed
Route Choice and Eric Miller then was appointed to the chair of
Traveler Behavior and Values in 2010 and serves in that role at the time of
writing this brief history. The committee continues with four active
subcommittees at this time, also.
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