Published Research
“Emotional
agency appraisals influence responses to preference inconsistent
information,” with Dahee Han, Adam Duhachek, Organizational
Behavior and Human Decision Processes, Vol. 120, January 2013, pp. 87-97
“Guilt
Versus Shame: Coping, Fluency, and Framing in the Effectiveness of
Responsible Drinking Messages,”
with Adam Duhachek, Dahee Han, Journal of Marketing Research, Vol. 49,
December 2012, pp. 928-941.
“Carry
Over Effects of Self-Control in Decision-Making: A Construal Level
Perspective,”
with Wen Wan, Journal of Consumer Research, Vol. 38, June 2011, pp.
199-214.
“Emotional
Compatibility and the Effectiveness of Anti-Drinking Messages: A Defensive
Processing Perspective on Shame and Guilt,”
with Adam Duhachek, Journal of Marketing Research, Vol. 47, April
2010, pp. 263-273.
“Regulating
Risk or Risking Regulation? Construal Levels and Depletion Effects in the
Processing of Health Messages,”
with Wen Wan, Journal of Consumer Research, Vol. 36, October 2009, pp.
448-462.
“Biases
in Social Comparisons: Optimism or Pessimism?”
with Geeta Menon, Ellie Kyung, Organizational Behavior and Human Decision
Processes, Vol. 108, January 2009, pp. 39-52.
“Health
Risk Perceptions and Consumer Psychology,”
with Geeta Menon and Priya Raghubir, in The Handbook of Consumer
Psychology, Curtis Haugtvedt, Paul Herr and Frank Kardes ed., Lawrence
Erlbaum and Associates, 2008, pp. 981-1010.
“For
Better, For Worse: Valenced Comparative Frames and Regulatory Focus,”
Shailendra P. Jain, Charles Lindsey, and Durairaj Maheswaran, Journal of
Consumer Research, Vol. 35, June 2007, pp. 57-65.
“Getting
Emotional About Health,”
with Geeta Menon and Jennifer Aaker, Journal of Marketing Research, Vol.
34, February 2007, pp. 100-113.
“When
More May Be Less: The Effects of Regulatory Focus on Responses to
Different Comparative Frames,”
with Shailendra P. Jain and Durairaj Maheswaran, Journal of Consumer
Research, Vol. 33, June 2006, pp. 91-98.
“Motivated
Reasoning in Outcome-Bias Effects,”
with Durairaj Maheswaran, Journal of Consumer Research, Vol. 31, March
2005, pp. 798-805.
“The
Effects of Self-Construal and Commitment on Persuasion,”
with Durairaj Maheswaran, Journal of Consumer Research, Vol. 31, March
2005, pp. 841-849.
“Motivational
and Cultural Variations in Mortality Salience Effects: Contemplations on
Terror Management Theory and Consumer Behavior,”
with Durairaj Maheswaran, Journal of Consumer Psychology, Vol. 14, No. 3,
2004, pp. 213-218.
