Alliance for Pandemic Preparedness

July 9, 2020

Association of a Public Health Campaign About Coronavirus Disease 2019 Promoted by News Media and a Social Influencer With Self-Reported Personal Hygiene and Physical Distancing in the Netherlands

Category:

Topic:

  • A targeted behavioral change campaign aimed at preventing SARS-CoV-2 transmission in the Netherlands that was promoted by a news platform and social media was associated with self-reported improvement in personal hygiene. Cross-sectional analysis of the post–campaign survey (n=17,189) found that that exposure to the video plus infographics (aOR=2.14) and to the infographics alone (aOR=1.31) were positively associated with washing hands.  
  • Exposure to the infographics alone and video plus infographics were associated with improvements in physical distancing when the participant had COVID-19 symptoms. 

Yousuf et al. (July 8, 2020). Association of a Public Health Campaign About Coronavirus Disease 2019 Promoted by News Media and a Social Influencer With Self-Reported Personal Hygiene and Physical Distancing in the Netherlands. JAMA Network Open. https://doi.org/10.1001/jamanetworkopen.2020.14323