Alliance for Pandemic Preparedness

October 13, 2020

Warning ‘Don’t Spread’ versus ‘Don’t Be a Spreader’ to Prevent the COVID-19 Pandemic

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  • A study investigating the wording of COVID-19 related reminders in Japan found that there was no significant difference in producing behavior change with reminders that emphasize self-identity. The study used a two-wave design and distributed participants (n=2,536) to non-self-identity messaging (“Don’t Spread), self-identity messaging (“Don’t be a spreader”), and control (no reminder). 

Yonemitsu et al. (Sept 23, 2020). Warning ‘Don’t Spread’ versus ‘Don’t Be a Spreader’ to Prevent the COVID-19 Pandemic. Royal Society Open Science. https://doi.org/10.1098/rsos.200793