Alliance for Pandemic Preparedness

November 2, 2020

Development, Implementation, and Results from a COVID-19 Messaging Campaign to Promote Health Care Seeking Behaviors Among Community Clinic Patients

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A study in North Carolina that delivered voice messages and texts encouraging patients (n=48,063) to call the regional operational call center line found that the odds of calling the line were higher among people from minority racial or ethnic groups (vs. white people), and among those who were uninsured or used Medicaid (vs. private insurance). Calling the line was associated with higher odds of scheduling any health care appointment (OR= 4.1) and receiving a COVID-19 test (OR= 2.4). Overall, 95.4% of the total population received at least 1 message; successful delivery was lower among Black patients but higher among patients with moderate health-risk comorbidities. 

Mayfield et al. (Oct 30, 2020). Development, Implementation, and Results from a COVID-19 Messaging Campaign to Promote Health Care Seeking Behaviors Among Community Clinic Patients. Journal of Community Health. https://doi.org/10.1007/s10900-020-00939-0