Alliance for Pandemic Preparedness

February 8, 2021

Efficacy or Delivery? An Online Discrete Choice Experiment to Explore Preferences for COVID-19 Vaccines in the UK

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An online discrete choice experiment study enrolling participants in the UK (n = 1,501) to assess the relative impact of vaccine properties, delivery and media coverage on vaccine uptake showed that efficacy was the factor the most influential in uptake (OR = 2.8 for 90% efficacy versus 70% efficacy), and the positive effect of high efficacy was most pronounced among those aged 55 and older. Vaccination location was also important, with participants preferring local general practitioners over mobile vaccination units (OR = 0.8).

McPhedran and Toombs. (Mar 2021). Efficacy or Delivery? An Online Discrete Choice Experiment to Explore Preferences for COVID-19 Vaccines in the UK. Economics Letters. https://doi.org/10.1016/j.econlet.2021.109747