Alliance for Pandemic Preparedness

May 14, 2021

Effects of Different Types of Written Vaccination Information on COVID-19 Vaccine Hesitancy in the UK (OCEANS-III): A Single-Blind, Parallel-Group, Randomised Controlled Trial

Category:

Topic:

Keywords (Tags):

  • A single-blind, parallel-group, randomized trial of UK adults (N=15,014) found that among strongly vaccine hesitant persons, providing information about the personal benefits of the COVID-19 vaccine reduced hesitancy more than providing information about collective benefits. However, the study showed no difference between the messaging strategies among people who were more mildly hesitant about vaccination, or those already willing to be vaccinated. Persons who were strongly hesitant to vaccination cited concerns about the speed of vaccine development and were less likely to cite the collective benefit of being vaccinated. 

Freeman et al. (May 2021). Effects of Different Types of Written Vaccination Information on COVID-19 Vaccine Hesitancy in the UK (OCEANS-III): A Single-Blind, Parallel-Group, Randomised Controlled Trial. The Lancet Public Health. https://doi.org/10.1016/S2468-2667(21)00096-7