Many students using our footprint calculator said that they could not pledge to reduce their home footprints because they were not making the decisions for the household. Here is your chance to design your own sustainable virtual household!
If you had your own home, what would you do to make it more energy efficient? Where would you get your electricity from? Where would your house be? Would you live near to your school or work or local transit options? Where would you get your food from?
MY Family Footprint >
"Eco-Friendly" Beneficial for Marketing
Its no surprise that being "eco-friendly" or "green" have become popularized marketing strategies for companies trying to expand their brand. Market strategists separate this phenomenon into 3 different categories: forced green, easy green and green leadership. The article explains, "The forced green category is the one where the government has laid down regulations. Easy green is when the customer demands an eco-friendly product it as it makes him feel good. Green leadership comes when a company defies circumstances to be green, like Toyota pioneering its electric car, the Prius." All catatlysts to take environmental protection are beneficial and likely the result of improved energy security and a movement away from fossil fuels. In my own personal experience, I often look for products that are environmentally friendly, cruelty free, and promote worker rights. Thus, this new "conscious" American shopper has positively forced companies to take eco-frienly initiati ves.
Source: http://articles.economictimes.indiatime … e-products