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Evans School Courses on Race and Public Policy, Social Policy, Social Marketing, and Program Evaluation – posted 11/20

PUBPOL 569 A: Race & Public Policy (SLN 19560)

Instructor: Laura Evans, PhD

Meets: Tuesdays, 2:30pm – 5:20pm

This course analyzes racial disparities in social, economic, and political outcomes. In the course, students will examine the ongoing consequences of historical and institutional racism; evaluate contemporary racial attitudes and their consequences for policy and management; and consider the policy and management alternatives to reduce racial bias and racebased disparities.

PUBPOL 570 A: Foundations of Social Policy (SLN 19561)

Instructor: Bill Zumeta, PhD

Meets: Mondays & Wednesdays, 4:00pm – 5:20pm

This course is an introduction and overview of the broad field of social policy primarily within the U.S. The course will provide an overview of structural factors affecting the nature and evolution of social policies in the U.S. as well as some coverage of recent developments in demography, inequality and politics that are affecting social policy issues and policymaking today. We will consider the role of policy analysis tools and instruments in the social policy sphere and offer at least an overview of American approaches in the various specific policy areas that fall under the broad umbrella of social policy including: income transfer and antipoverty policies; policies relating to families and social services; health, housing and criminal justice policies (these three will be touched upon fairly briefly); and education policies from early childhood through postsecondary education.

PUBPOL 598 C: Citizen Behavior Change for Social Good: The Social Marketing Approach (SLN 19569)
Instructor: Nancy Lee

Meets: Wednesdays, January 9, 16, 30, February 6 from 10:30am – 12:50pm

This 1-credit course provides an in-depth and hands-on introduction to Social Marketing, a proven citizen behavior change discipline first distinguished in the early 1970s. It has had a profound impact on influencing citizen behaviors for social good, ones that:

  • Improve public health: Tobacco, HIV/AIDS, Obesity, Immunizations, Physical Activity
  • Prevent injuries: Traffic and Pedestrian Safety, Workplace Safety, Drowning Prevention
  • Protect the environment: Water Quality, Water Conservation, Air Quality, Alternative Transportation, Energy Conservation, Waste Management, Fish and Wildlife Habitats, Stormwater Runoff
  • Contribute to communities: Blood Donation, Crime Prevention, Literacy, Voting, Homelessness
  • Enhancing financial well-being: Retirement savings, College funding, Checking accounts for the poor.

It should be noted that Social Marketing is not the same as Social Media, which is only one tactic in the Social Marketer’s toolbox for behavior change for social good.

PUBPOL 599 E: Advanced Program Evaluation (SLN 19575)

Instructor: Carlos Cuevas, PhD

Meets: Thursdays, 2:30pm – 5:20pm

This course aims at preparing students to address performance monitoring and evaluation of programs they find already in progress when they enter professional practice, as well as familiarizing them with advanced topics in program design and evaluation. It does have a strong emphasis on implementation/process evaluation since this area of evaluation work seems dominant in professional practice. Students will have taken PUBPOL 526 Program Evaluation, and ideally advanced multivariate analysis. Please contact the instructor at cecuevas@uw.edu if you have questions regarding prerequisite requirements.

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