Hi all! Please share the information on an open Spring course below with any interested students. Thank you!
HSERV 507: Health Communication and Marketing
Course Content: Campaign planning; audience analysis and formative re-search; cultural adaptation; persuasion and health behavior change theory; media mix; promotion and evaluation.
Course description: Discusses health communication theories and applications at the individual level (persuasion), interpersonal level (motivational) interviewing), and population level (mass media). Examines marketing principles for health promotion. Develops a health communication campaign for clients. Investigates adaptation frameworks of communication campaign cutting across cultures.
TTh 1-2:20pm, Socc 308 (Tues) & Socc 301 (Thurs)
Instructor: Dr. Hendrika Meischke
