ESRM 320, Marketing and Management From a Sustainability (ENVIRONMENTAL & SOCIAL RESPONSIBILITY) Perspective (SLN 14447) is an online course (except for two mandatory in-person exams on 11.10 and 12.10) that does not charge an additional fee and offers 5 credits, NW, and I&S. This course has no prerequisites. Below is overview info, and details are on the website at
https://canvas.uw.edu/courses/989152/assignments/syllabus. This course involves both conceptual learning and hands on research.
Marketing and Management. In ESRM 320, we explore two of the four primary business dimensions: marketing and human resource management (companion course ESRM 321 explores finance and accounting). Marketing refers to promoting, pricing, and distributing new and existing products and services that are aimed at satisfying consumers’ wants, needs, and objectives. Human resource management refers to developing, managing, and motivating human capital and resources.
Sustainability. Refers to integrating environmental, social, and financial elements in order to meet the needs of people today without compromising Earth’s capacity to provide for future generations. We will explore the meaning and importance of sustainable business practices that respect and adhere to best environmental science methods and ethical social responsibility standards. The context for this exploration will be assessing corporate sustainability reports.
Learning Objectives (at the end of this course, students should be able to do the following):