Alliance for Pandemic Preparedness

February 2, 2021

Promoting Mask Use on TikTok: A Descriptive Study on Unconventional Approach to Public Health Education

Category:

Topic:

Keywords (Tags): ,

Videos promoting mask use posted on the social media platform TikTok with the hashtag #WearAMask (n=100) received almost 10 times as many cumulative views as videos by the World Health Organization (WHO) to promote mask use (n=32). Most of the #WearAMask videos used humor and dance to garner almost 500 million views. In contrast, the WHO videos, of which 3 included humor and none included dance, only garnered over 57 million views.

Basch et al. (Feb 2, 2021). Promoting Mask Use on TikTok: A Descriptive Study on Unconventional Approach to Public Health Education. JMIR Public Health and Surveillance. https://doi.org/10.2196/26392