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[last page] • May 16, 2003 - The New York Times
A proposal to delay a vote that would "effectively permit a network to own stations that reach up to 90% of the nation's viewers" by Democratic members of the FCC was contested by the Republican side. Since the changes concerning media ownership have not been fully disclosed, Democrats suggest that a 30-day delay will avert potential legal challenges issued by the public.[*To read the full New York Times articles, please register a free account here]
• May 15, 2003 - The Seattle Times
Ads continue to pervade, as King County announces new advertising space in the form of 284 billboards in Marymoor Park, and on the pool-bottom of the King County Aquatic Center.
• April 24, 2003 - The Seattle Times
Nike case could rewrite the rules for of free speech for businesses.
• April 21, 2003 - commercialalert.org
An Oregon parent has filed a complaint in an Oregon circuit court, contending that the Salem-Keizer School District is violating the Oregon State Constitution by forcing his son and daughter to watch Channel One, a company that advertises to kids in schools through television.
• March 24, 2003 - Seattle Times
The Citizens Campaign for Commercial-Free Schools (CCCS) says that Seattle Schools have not yet complied with a 15-month-old ban on advertising messages on vending machines.
• March 17, 2003 - Seattle Times
The debate over TV reality romance shows continues...
• February 27, 2003 - Citizens Campaign for Commercial-Free Schools
The Citizens Campaign for Commercial-Free Schools has an interesting and informative newsletter available in pdf format. Dowload the newsletter here.
• February 25, 2003 - CommercialAlert.org
Commercial Alert has released a press release asking the nations largest hospitals to not carry a new channel from GE called "Patient Channel". Doctors are outraged because the "Patient Channel" will run drug advertisements in hospitals, to people that are sick or in need of medicine.
• February 18, 2003 - Stay Free Magazine
We have heard about reality television, but now retailers are using reality advertising for their Valentine's Day promotions.
• February 18, 2003 - The Guardian
Students in the UK are being paid to wear corporate logos on their foreheads.
• February 06, 2003 - BBC News
Rap mogul Russell Simmons has announced plans for a possible hip-hop boycott of Pepsi products over the company's TV ad campaign featuring the Osbournes.
• January 10, 2003 - Federal Communication Commission (FCC)
FCC is accepting public comment regarding their proposal to relax current media ownership rules. See what's being done about this issue and how you can prevent further concentration of the media.
• December 30, 2002 - AdAge.com
The 20 most effective TV ads of 2002. Celebrities top the list of the most remembered ads of the past year.
• December 12, 2002 - AdAge.com
Coca Cola give their can a new look. New, slim Coca Cola cans designed to look cool and appeal to "young, jaded consumers".
• November 27, 2002 - the UW Daily
Take a break from shopping this holiday to celebrate Buy Nothing Day, scheduled for November 29, 2002. Seattle Alliance for Media Education, a University of Washington group, encourages students to spend time with friends and family rather than consume. To learn more about Buy Nothing Day, visit Adbusters.
• October 28, 2002 - Yahoo! News
Procter & Gamble Co.'s Tremor plans to have teens do their marketing for them. Tremor will give about 200,000 U.S. teenagers inside information about new products, and ask them to pass it along to friends. "Word-of-mouth advocacy is the gold standard in marketing," said Jim Stengel, P&G's global marketing officer.
• October 14, 2002 - AdAge.com
Fox Broadcasting Co. prices an integrated marketing package at $26 million for the second season of American Idol. The sum buys 55 spots across the 15-week series, licensing, product placement, Internet exposure, and more. Coca-Cola Co. and Ford Motor Co., the two major sponsors during the first season, already have re-upped for January, but paid less than the $26 million due to their incumbent status.
• September 23, 2002 - AdAge.com
Viacom's MTV Networks agreed to purchase College Television Network from CTN Media Group for $15 million, giving MTV an additional outlet onto college campuses. Viacom said CTN reaches 8.2 million students a week.
• September 20, 2002 - Yahoo! News
At KidScreen magazine's Advertising and Promoting to Kids Conference, the ad industry celebrated its fifth annual Golden Marbles awards in a Manhattan ballroom, recognizing the top 10 ads that "inform, educate and entertain," among protests from opposing groups.
• September 12, 2002 - MediaWeek.com
The Federal Communications Commission began a rulemaking process that could weaken or eliminate regulations of broadcast ownership. Some limitations in questions are those that limit national and local television ownership, restrict ownership of broadcast stations by local newspapers and prevent joint ownership of any of the major four television networks.
• September 09, 2002 - AdAge.com
Island Def Jam Music Group is in formal talks with Hewlett-Packard Co. in an unprecedented paid product-placement deal. The discussions, though still "speculative," would mark the first time brand tie-ins with the hip-hop community monetizes the arrangement beyond receiving free products.
• August 27, 2002 - AdAge.com
Los Angeles-based Ground Zero has begun a formal affiliation with Girls Intelligence Agency, a shop specializing in researching and marketing to girls aged 8 to 18. GIA has conducted research projects by doing things such as holding slumber parties.
• August 25, 2002 - EducationGuardian.co.uk
Study of Israeli students suggests that the use of computers in schools does not improve pupils' educational performance and in fact may have a damaging impact on their math performance.
• August 19, 2002 - Kaiser Family Foundation
More than two out of three (68 percent) of 12- to 24-year-olds have gotten health information online. Four in ten (44 percent) have looked up information online about pregnancy, birth control, HIV/AIDS, or other STDs.
• August 16, 2002 - CommericalAlert.com
Channel One, the in-school television show with ten minutes of news and two minutes of commercials, is suffering declining advertising revenues.
• August 12, 2002 - AdAge.com
Disney cereal and beverage brands are not doing as well as expected. Almost a year after Minute Maid's launch of a line of 18 products playing off Mickey Mouse, Winnie the Pooh and others, retailers are pulling varieties instead of feeling the magic. And Kellogg -- on the eve of launching the Disney brand into the highly competitive cookie and cracker category -- is seeing modest sales for the trio of Disney cereals it launched less than six months ago decline.
• August 06, 2002 - AdAge.com
Proctor & Gamble hire consulting group to enhance teen product-positioning site. Creative Artists Agency will work to develop Tremor, an online and offline teen viral marketing program.
• May 13, 2002 - AdAge.com
The Osbournes has broached a $100,000 mark for a 30-second advertising spot, a pricing record for a regular non-sports cable series.
• May 01, 2002 - Christian Science Monitor
By the time they hit first grade, most US children are aware of some 200 logos – many dangled by firms out to secure their long-term loyalty.
• October 01, 1999 - American School Board Journal
In schools throughout America, businesses are working hard to influence the product choices of young people through Sponsored Educational Materials (SEMs), exclusive beverage contracts, or advertising on curriculum-providers like Channel One and ZapMe!
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