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Teenage boy smoking Tobacco kills more than 400,000 Americans each year—that’s 1,095 Americans everyday or 45 every hour. That’s more deaths than those caused by AIDS, alcohol, car accidents, murders, suicides, drugs, and fires—combined!

Despite the 1998 Master Settlement Agreement (MSA), which required 11 tobacco companies to pay $246 billion to 48 states over 25 years, and included numerous marketing and advertising provisions, Big Tobacco is still targeting youth. Tobacco use is normalized and glamorized through sport sponsorship, popular entertainment, including television and movies, and magazines.

The ubiquity of tobacco marking and promotion will continue until the federal government gets serious about prohibiting Big Tobacco from targeting youth with their harmful messages. As a result, teens must take action against Big Tobacco. Teens can use the same types of media that the tobacco industry uses to create their own creative anti-tobacco messages.

“Today’s teenager is tomorrow’s potential regular customer, and the overwhelming majority of smokers first begin to smoke while still in their teens…The smoking patterns of teenagers are particularly important to Philip Morris.”
-Philip Morris, 1981 Internal Memo.

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