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STUDENT WORK
Each
of the six lessons in Teens, Tobacco & Media has a culminating
activity. The activities allow the teen participants to use their
creativity to fight the harmful messages of big tobacco. The examples
below are some of the activities that came out of the project.
Lesson
2 -- The Truth About Tobacco
In Lesson 2, teens learn the common myths found in tobacco advertisements.
The activity challenges teens to write a warning label for a current
tobacco ad, countering the myth that is used, in order to reveal
the "truth." Warning labels were written on Post-it
Notes so that they could cover the existing warning label. Click
on the image to increase its size.
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"Smoking
makes your lungs as black as the lonely night."
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"Smoking
does not teach you how to lasso a cow, and it sure doesn't
make cowboys look like this."
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Lesson 3 --About Face
In
Lesson 3, About Face, students learn that just as the media
can be used to influence teens to use tobacco, it also can be used
to counter the harmful messages. In this lesson, teens use current
tobacco ads to make a counter advertisement. Participants were challenged
to change both the text and the image of the original ad. The following
examples were created by teens from the summer pilot project in
Tacoma, Washington. The advertisement on the left is the original
ad, on the right is the student-produced counter ad. Click on the
image to increase its size.
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Drawing by Lya R.
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Drawing by Diannie R.
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Counter-Ad by Ashley S.
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Counter-Ad by Alison D. and Nikki B.
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Counter-Ad by Amanda W. and Ashley D.
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Counter-Ad by Ryan S. and Lucas C.
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Counter-Ad by Tyler C.
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Counter-Ad by Heather B.
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