Consumers are always obsessed with the latest fashion trends and newest clothing items, but most of the time fail to realize what goes into creating the items they wear and own. People do not take into consideration the production of the good and how damaging the manufacturing process is to the environment.For example, clothing production use excessive amounts of water. Additionally, once trends fade and the hottest clothing style isn't as relevant anymore, these clothes get thrown away, contributing to large landfill dumps. The materials used in these clothing items take hundreds of years to biodegrade and are extremely damaging. Popular fast fashion brands (ex: Shein, Zara, H&M), produce clothes faster than consumers can buy, causing more than half of the clothes to end up in the dumps. Often times, purchasing new clothes is not even a NEED it is a WANT. If a person has clothes in their closet that fit them, there is really no need to go out and buy new clothing items, just for them to be worn once and then thrown away. Overall, Fast Fashion and Overconsumption negatively impact the environment.