According to Carbonliteracy.com the fashion industry is the second largest contributor to pollution (about 10% of global pollution). We in this generation spend around 5-6 hours a day on our phones, and more “doom scrolling” through TikTok, this is where companies thrive off of by paying your favorite influencers to promote their products, making them 2x as desirable just for them to lose “hype” after a few months; examples being clothes, water bottles, make up, etc. . All of these products that are being mass produced for every month long trends go to waste, as of 2019 H&M was known for having over 4.2 billion dollars worth of unsold clothing; according to Carbonliteracy.com 1.2 billion tonnes of carbon emissions come from the fashion industry alone.

Exactly, companies make fast fashion items which get popular for a certain amount of time only to go to waste when it goes out of trend.

This is smart to notice, because people often buy things that are trendy and stop wearing them or throw them out when they are not in style/trend anymore.