The Welcome Inclusion (WIN) initiative is a grassroots alliance. WIN is a public awareness and capacity building campaign that will facilitate rapid, transformative community change to promote a world of inclusion for children and adults with intellectual, behavioral and social differences through 3 key activities:

(1)Awareness: building public awareness about creating healthy and positive relationships with people with differences;

(2) Community: providing a mobile cloud-based App for people to find WIN businesses, support community connection, take action, and to collect data from self-advocates and families about services needed in our communities; and

(3)Training: providing businesses the opportunity to take a pledge and receive training for effectively serving, working with, and hiring people with difference.