I have grown primroses both in Seattle and in South Everett. The first time the plants looked like the leaves were being eaten, and then when I pulled one of the almost-eaten plants out of the pot, most of the roots were gone. When I cleaned out the pot, I found many little white grubs in the dirt. It happened again in my new location. I am mystified, as I grow them in pots on a second floor balcony. What could be causing this and is there a way to grow primroses without this happening?
I wonder if the problem is in the potting soil. Were you using the same batch each time? It might be worth experimenting with a new brand of potting soil to see if you have the same or different results.
Also, you could try purchasing your plants from different sources. The ones you have now may have come to you from the nursery already infested.
There are a number of pests that afflict Primula. Of the culprits listed on University of California, Davis’s Integrated Pest Management site, weevils might be a possibility, as their larvae (grubs) live in the soil. The recommended treatments include parasitic nematodes and trapping of adult weevils. Here is more on this pest, from the Connecticut Agricultural Experiment Station.