Our Brand
For UW Medicine, our brand is the framework we use to showcase some of the world’s most innovative educators, researchers and clinicians; groundbreaking discoveries; and our dedication to patient-centered care. Our brand is the public stage we use to communicate the heart and soul of our UW Medicine philosophy.
Our mission
UW Medicine is an integrated health system system with a mission to improve the health of the public through discovery, learning and dedication to care.
Our heritage
Improving health for all people is our calling. Our dedication to medicine is what attracted us to a leading health system. Here, we are immersed in a culture of constant innovation and excellence in patient care, education and research, allowing us to improve health and the human condition at both the individual and worldwide levels.
Our philosophy
UW Medicine’s philosophy is built on a foundation of interdisciplinary collaboration in research, learning, clinical care and professional services.
Our role
UW Medicine’s role is to improve health for all people through excellence in clinical, research and education/training programs. With these integrated programs, our health professionals provide the most up-to-date care for each patient, lead one of the world’s largest and most comprehensive medical research programs, and provide innovative learning programs for students, trainees, and practitioners in the health professions.
Our personality
Innovative. Collaborative. Caring. Transparent. Confident. Inclusive.
Our promise
As the only integrated clinical, research and learning health system in the five-state WWAMI (Washington, Wyoming, Alaska, Montana, Idaho) region, UW Medicine provides a higher degree of healthcare, ranging from primary and preventive care to the most highly specialized care for the most complex medical conditions.
Our emotional connection
UW Medicine is more than a collection of hospitals and clinics. We’re 29,000 caring professionals who come together each day with a single mission: to improve the health of the public.