Icons

Special iconography was created to enhance the visual interest of our digital communications. Icons should be used to improve the user experience, but they should not be overused.  

Our icons are very friendly. The hand-drawn look evokes innovation and new ideas. They can be used across all audiences, including children. They are personable and human. They can be used to lighten up serious subjects and make intimidating topics more approachable.

Please email icon usage requests for review and approval to uwmmktg@uw.edu.

©2022 UW Medicine Brand Resources. All rights reserved.