WWAMI Logo
In 2019 the UW School of Medicine’s WWAMI logo was updated to better represent the relationship between the medical school and its partner Universities in the states it serves: Washington, Wyoming, Alaska, Montana and Idaho. In addition to the master lock-up, state-specific logos were created to give more autonomy to each WWAMI state’s program.
If you have questions about the logo files, or guidance for usage, please contact uwmmktg@uw.edu. Please direct all other questions related to the new WWAMI brand to Kim Blakeley, Director, Strategic Marketing & Communications for the UW School of Medicine: krb13@uw.edu.
Size requirements
The minimum width of the WWAMI logo lock-up to maintain readability is 1.5” wide.
Colors
The preferred colors for the master mark and the individual state marks are the school colors of our partner Universities: Gonzaga University (WA), University of Wyoming, University of Alaska Anchorage, Montana State University, and the University of Idaho.
Unacceptable usage
WWAMI State logo Guidance and Usage
There is one logo for the UW School of Medicine, and three logos for each of the WWAMI states except Spokane which also has a UW School of Medicine-Gonzaga University Health Partnership logo. (Note: all of the logos are available in black on white, white on black, and reversed formats).
Washington
The state of Washington is unique in that there are two Foundations sites: Seattle and Spokane.
For documents, letterhead, collateral materials, swag, etc., referencing UWSOM’s education program in Spokane, the UWSOM-GU Health Partnership logo is to be used. There are a variety of color versions, as well as copy versions. Feel free to use whichever version works best for your purpose, although, when pos-sible, use the primary UWSOM-GU Health Partnership logo.
The circle, vertical and horizontal Washington WWAMI logos are used by UWSOM Administration/Academic, Rural and Regional Affairs, and by our clinical teaching sites in Western Washington when we want are referencing each of the WWAMI states and want/need continuity in the logo presentation.
Washington Primary logo
Washington Secondary logo
Wyoming, Alaska, Montana and Idaho
There are three logos that can be used for WWAMI states outside of Washington.
The primary state logo for each is the Round State Logo. It can be used alone, or with the state’s outline logo.
The outline state logos must be paired with the all-WWAMI Round Logo for context. When used alone, it is not clear what the logo means unless you are familiar with WWAMI in that state. Either the horizontal or vertical version can be used depending on formatting needs. On documents and letterhead, if using the all-WWAMI logo and an outline state logo, the all-WWAMI logo should be in the upper left, and the outline state logo in the upper right. The all-WWAMI round logo should be larger than the outline state logo.
Wyoming, Alaska, Montana and Idaho Primary and Secondary logo
Size requirements
The minimum width of the state logo lock-up to maintain readability is 1.5” wide.
Unacceptable usage
